Selling inBritainhas often been considered a rather nasty occupation. This probably goes back to the days when being in ‘trade’ wasn’t quite the done thing! We still don’t like being sold to. Yet how can our businesses succeed unless we sell our products and services? We are all in the business of selling: selling ourselves, our company and our products or services. We are all sales people, from the person on the reception desk to those in administration, from the van driver to the sales representative out on the road. When we answer the telephone, when we drive our vans with the company name on it, when we attend a training course or meet someone at a function, when we talk to existing customers and when we target prospects we are selling. [download]
Format : Ebook.Pdf
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