The UK National Lottery was launched in 1994 amidst an unprecedented flurry of publicity. Criticism of its introduction in the UK, the last European country to have a national lottery came from many diverse corners. Particularly vociferous was moral and ethical outrage that the National Lottery provoked and, more than a decade later, continues to provoke. Gambling has long occupied a key position in the popular British cultural imagination. A longing for riches, wealth, and a guiltfree submission to the temptations of consumer society is nothing new, but the National Lottery offered a new and unique vehicle through which people can dream, imagine and fantasise about wealth. Indeed, the ‘jackpot’ has become engrained in our national psyche; it has become a frequent topic of conversation, as synonymous with everyday life and gossip as the football, or reality television. [download]
Format : Ebook.Pdf
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