It has been called “the master problem” of social life: What is the connection between the individual and the collective, including groups, organizations, communities, and society itself? Healthy adult human beings can survive apart from other members of the species, yet across individuals, societies, and eras, humans consistently seek inclusion in the collective, where they must balance their personal needs and desires against the demands and requirements of their groups. Some never sink too deeply into the larger collective, for they remain individualists who are so self reliant that they refuse to rely on others or concern themselves with others’ outcomes. Other people, in contrast, put the collective’s interests before their own personal needs, sacrificing personal gain for what is often called “the greater good.” [download]
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