This book provides an analysis of ways for the individual firm to create competitive advantage on its own market. Our theoretical starting point is that the alignment of strategies and control systems affects the firm’s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. This book is thus a contribution to the literature that treats competitive advantage on the basis of the match between the environment and internal resources. Our ambition has been to provide additional knowledge in the area through a comprehensive discussion on co-ordination and integration of strategies and control systems. This chapter is intended to introduce the reader to the theories and basic concepts considered in the book. [download]
Format : Ebook.Pdf
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