Whether one chooses to equate it with a malignant growth, a poisonous vapor, or an information virus, the underlying message is clear: Rumor spreads rapidly, is difficult to control, is invisible yet nearly impossible to ignore, and can have damaging and perhaps even deadly consequences. We know it is probably bad for us, and we know it can hurt those around us, but we often find it hard to resist becoming active participants in the rumor-spreading process. Rumors have been a basic element of human interaction for as long as people have had questions about their social environment. Yet, despite its obvious negative connotations, a rumor has the capacity to satisfy certain fundamental personal and social needs, and in this sense can be beneficial to those who participate in its transmission. [download]
Format : Ebook.Pd
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