Developing New Business Ideas
By: Andrew Bragg and Mary Bragg
At some time in their life, almost everybody has had an idea for starting their own business or for launching an innovative project. You are probably no different. The idea might have been sparked by something you saw on a foreign holiday or in a different market sector. You might have been dissatisfied with a product or service which did not work properly. It might have been an article which you read in the paper. Your own experience might have highlighted a particular gap in the market. You might think that your current organisation lets customers down and that you could do better on your own. You might have been made redundant. You might just be fed up with working for others. You might even be one of the favoured few who has had a ‘Eureka’ moment. But did you actually do something with your initial idea? [download]
Format : Ebook.Pdf
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