Declining market share, cost disadvantages relative to some competitors, increasing competition from firms in emerging economies such as China, a downgrade of its debt, and continuing increases in the costs of its health care programs.These are some of the most serious issues facing General Motors (GM). When thinking about today’s GM in terms of the issues it faces, one might wonder if it can get much worse. If nothing else, the status of this huge firm (with global sales of $193 billion in 2004) shows that “no company is too big to fail, or at last shrink dramatically.Not even mighty GM.”How did GM get itself into so much trouble? What can this huge company do to reverse its fortunes? Just how serious is the situation facing GM? To answer this question, consider the following facts. In mid-2005, GM was cash-flow negative,meaning that the firm was consuming more cash than it was earning by selling cars. [download]
Format : Ebook.Pdf
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