A famous business aphorism has been applied to many companies. It goes ‘All their plans were unsuccessful, and all their successes were unplanned.’ Planned or unplanned, the ideas in this book have the common factor of ‘success’, sometimes simple but hugely significant (see the Biro Idea 57), sometimes hugely complicated ideas whose physical success did not lead immediately to financial reward (see Eurotunnel Idea 22). Thus our definition of success can be seen as wider than financial gain. Overwhelmingly, however, the famous, occasionally infamous, great business ideas have led to huge financial rewards to innovators (see Edison Idea 4) and shareholders (see Coca-Cola Idea 54). Perhaps the trickiest part of the title is the bit that says ‘of all time.’ There must have been a time before money Idea 39 was invented – and that, along with interest rates, really enabled almost all of the other ideas to be expressed and compared. [download]
Format : Ebook.Pdf
Tidak ada komentar:
Posting Komentar